| * Market Trends | Track trends not only on keywords and hash tags of interest but also aligned keywords and ideas. |
| * Thought Leaders | Identify thought leaders and opinion makers. Understand what is trending, what’s hot and what’s not. Gauge sentiment on both your brand and the competition. |
| * Competitive Analysis | Keep tabs on your competitors – see how their campaigns are faring, track product launches and measure sentiment against their offering. Discover allies. |
| * Market Segments | Discover new groups and personas that could identify with your brand or business. Use histogram cluster and associated keyword analysis tools to identify aligned markets. |
| * Strategic Partners & Leads | Go beyond the research reports and mailing lists. Identify strategic partners and allies. Discover leads and opportunities in real-time. |
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