Product, Sales

* Market Trends Track trends not only on keywords and hash tags of interest but also aligned keywords and ideas.
* Thought Leaders Identify thought leaders and opinion makers. Understand what is trending, what’s hot and what’s not. Gauge sentiment on both your brand and the competition.
* Competitive Analysis Keep tabs on your competitors – see how their campaigns are faring, track product launches and measure sentiment against their offering. Discover allies.
* Market Segments Discover new groups and personas that could identify with your brand or business. Use histogram cluster and associated keyword analysis tools to identify aligned markets.
* Strategic Partners & Leads Go beyond the research reports and mailing lists. Identify strategic partners and allies. Discover leads and opportunities in real-time.