|* Market Trends
|Track trends not only on keywords and hash tags of interest but also aligned keywords and ideas.
|* Thought Leaders
|Identify thought leaders and opinion makers. Understand what is trending, what’s hot and what’s not. Gauge sentiment on both your brand and the competition.
|* Competitive Analysis
|Keep tabs on your competitors – see how their campaigns are faring, track product launches and measure sentiment against their offering. Discover allies.
|* Market Segments
|Discover new groups and personas that could identify with your brand or business. Use histogram cluster and associated keyword analysis tools to identify aligned markets.
|* Strategic Partners & Leads
|Go beyond the research reports and mailing lists. Identify strategic partners and allies. Discover leads and opportunities in real-time.